Project 02 · My own label

Liman

Liman means harbour in Turkish. It’s based in İzmir, where I spent my childhood summers on the coast, surrounded by olive trees. The label takes that feeling and turns it into cropped, boxy essentials with sun-faded colour and hand-drawn graphics.

cropped. boxy. made for long summers.

Type
Brand + capsule, self-initiated
Drop
First Summer, 5 pieces
Year
2026
I made
Name, logo, palette, range, flats, spec, packaging
Terracotta Boxy Crop Tee with the hand-drawn olive-tree back print, worn on a whitewashed street
AI-generated visualisation of my design (Higgsfield).
Identity

A brand that feels hand-made

A script wordmark for product and graphics, loose and quick like a signature. An olive tree as the small mark for labels, buttons and social, drawn from the olive groves along the İzmir coast. A serif lockup for packaging and anything that needs to feel calm.

Voice: short, warm, a bit dry. Never shouty. “See you at the harbour.”

Reference points for attitude, not copied: Stüssy’s hand-drawn graphics, Eme Studios and Twojeys, the oversized tailoring of SGO, Aimé Leon Dore’s line art and pleated trousers, and Represent’s cropped waffle and washed pieces. All marks drawn for Liman.

Liman identity board: script wordmark, olive-tree mark on navy, serif LIMAN lockup, colour palette and type specimens
Limewash
#F1ECE2 · whitewashed village walls
Aegean Navy
#1F2B3B · the sea at night, base colour
Terracotta
#B5532E · roof tiles, hero accent
Olive
#6E6C3E · olive groves, accent
Sand
#D8C7A6 · beach and linen, neutral
Awning Blue
#8FAAC4 · faded beach umbrellas
Campaign poster

One leaf, repeated until it becomes a tree.

The poster is built from a single olive leaf mark, placed thousands of times on a grid and turned by a made-up sea breeze. Where the leaves crowd, the tree appears. The trunk is drawn with fine twisting lines, the way old olive trunks on the Aegean coast look like they’ve been wrung out.

Text stays tiny and low, like a label sewn into a hem. The same leaf is used on tags, prints and social, so the whole brand speaks one visual language.

Liman campaign poster: an olive tree formed from thousands of repeated leaf marks above a twisting trunk
Consumer

The one who packs light.

20 to 30, lives in a city but plans the year around summer. Five-a-side on Tuesdays, a flight to the Aegean in June, dinners that run late under the olive trees. Wants a small wardrobe that looks considered without trying, and buys fewer, better pieces.

  • Relaxed
  • Sun-faded
  • Hand-drawn
  • Considered
  • Sporty
The idea

One block, cut shorter and wider, across every top in the range.

01 · Cropped hits the belt
Works with high, pleated trousers and wide shorts, the way people wear them now.
02 · Boxy means room
Dropped shoulder and wide elbow sleeves for heat, movement and an easy drape.
03 · Sport meets tailoring
A waffle henley from training kit and a stripe shirt from the holiday, cut from the same block.
Sketchbook

First Summer, rough

Everything from one cropped block: drop shoulder, wide elbow sleeve, 260gsm garment-dyed jersey, a three-button waffle henley, a point-collar stripe shirt with a big chest pocket, and double-pleat wide-leg trousers and shorts in linen-cotton.

Marker-style working sketches of the five Liman pieces with handwritten construction notes
Marker and pencil style working sketches.
Line-up

First Summer drop

Flats of the five-piece First Summer drop
Boxy Crop Tee
260gsm jersey · garment dyed
Waffle Henley
Cotton waffle · 3-button placket · cropped
Awning Stripe Shirt
Poplin · point collar · cropped
Double Pleat Trouser
Linen-cotton · wide leg
Pleated Short
Linen-cotton · 9in inseam
Lookbook

Oversized, not sloppy.

Big, square tops cropped at the belt and very wide pleated trousers. The proportion takes cues from SGO and Represent, the line art from Aimé Leon Dore, softened with Aegean colour and an olive tree drawn by hand on the back.

see you at the harbour

AI-generated visualisations of my designs (Higgsfield).

The cropped block

Boxy Crop Tee, spec

8cm shorter and 10cm wider than a standard tee, so it sits at the belt and drapes square.

Boxy Crop Tee measurements, size M, in centimetres
Size M, cmStandardLiman
AChest width5262
BBody length (HPS)7264
CShoulder width4660
DSleeve length2024
ESleeve opening1722

260gsm cotton jersey, garment dyed for a sun-faded finish · 2.2cm neck rib · twin-needle hems · water-based back print. Colourways: Limewash, Navy, Terracotta, Olive.

Technical flats of the Boxy Crop Tee: front with measurement points A to E, and back with the hand-drawn olive-tree print
Brand in use

Labels, tags, packaging

A woven neck label, a care and size tab, a swing tag that signs off “see you at the harbour”, and a recycled mailer box with a single-colour print.

Liman woven neck label, care tab, swing tag and terracotta mailer box
First Summer pieces laid flat with sunglasses, a watch and the swing tag
AI-generated visualisation of my designs (Higgsfield).