AERØ
A portable, battery-powered shoe dryer for athletes, designed to cut moisture and odour wherever they train. I took it from user research to a working prototype and a complete brand, including packaging, retail and a campaign.
Sweat stays trapped after training.
Moisture and sweat sit inside sports shoes after a session, causing odour and bacterial growth. Air drying is slow, and most shoe dryers are bulky, plug-powered and no use on the go.
- 250,000
- sweat glands in the feet can produce around half a pint of sweat every day.
Sized to live in a kit bag.
AERØ gives athletes a quick way to remove moisture, reduce odour and keep their shoes fresh wherever they train: battery powered, with a handle, and small enough to clip on and forget.
Relevant to apparel and footwear: designing for a sport consumer, CMF choices, and taking a product all the way to shelf.
Drying, Redesigned.
Logo, tone of voice, packaging, a sports-retail shelf and a co-branded 10K run and recovery event with Puresport in Hyde Park. The product only works if the athlete meets it in the right place.
Sketch, CAD, print, test, refine
- Test early
- Early concepts went to target users before any CAD.
- Build it properly
- External form and internal parts modelled in SolidWorks.
- Feedback into the next round
- The printed prototype went back to athletes, then got refined.
